BUILT FOR FITNESS BUSINESSES
FOR GYMS THAT WANT MORE SIGN-UPS, MORE ENQUIRIES, AND LESS ADMIN.
FIRST IMPRESSIONS DECIDE MEMBERSHIPS
MOST PEOPLE DECIDE WHETHER TO JOIN BEFORE THEY EVER WALK THROUGH THE DOOR.
For most gyms, the website is where potential members decide if your space feels right for them. If it looks dated, loads slowly, or doesn’t clearly explain what you offer, people move on quickly and choose somewhere else.
A good gym website should feel confident and easy to use. Clear layouts, strong visuals, and simple structure help visitors understand your classes, memberships, and facilities without effort. Obvious next steps guide people towards booking a trial, joining, or getting in touch.
When your website is built well, it quietly supports growth in the background. It builds trust, answers common questions, and turns interest into sign-ups. When it isn’t, you rely on walk-ins, social media, or staff repeating the same information day after day.
WHAT A GOOD WEBSITE SHOULD BE DOING FOR YOU
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BUILDS ENERGY
Strong visuals and confident design that reflect the feel of your gym and motivate people to train there.
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CREATES CLARITY
Clear information on memberships, classes, and trials so people understand what you offer quickly.
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DRIVES ACTION
Obvious next steps that encourage sign-ups, bookings, or enquiries without friction.
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SUPPORTS GROWTH
A flexible platform that can evolve with your gym as you add classes, content, or new offerings.
WHERE MOST gym & fitness
WEBSITES FALL SHORT
A lot of gym websites are cluttered, slow, or hard to use on mobile. Class timetables are buried, pricing is unclear, and it’s not obvious how to join.
Others rely too heavily on social media or third-party tools and forget the website should be doing real work. If people can’t quickly understand what you offer or how to get started, they won’t convert into members.
WHAT A GOOD WEBSITE
SHOULD DO FOR YOU
A good gym website should clearly show what makes your space different and guide people towards joining or booking a session. I build fast, mobile-first websites that focus on clarity and conversion.
Every page is designed to help people move from interest to action, while being easy for your team to manage and update.
WHAT YOU’ll get
✔ A fully custom Squarespace website built from scratch
✔ Clean, modern design aligned with your gym’s brand
✔ Mobile-optimised layouts for people browsing on the move
✔ Clear calls to action for memberships, trials and classes
✔ Local SEO foundations to support visibility
✔ Unlimited revisions until everything feels right
✔ Training and Loom walkthroughs so your team can update content easily
✔ One month of support after launch
✔ Optional extras such as AI chatbot, email campaigns, booking integrations
“If your website feels dated or unclear, you’re losing potential members without realising it. A good gym website should explain your offer quickly and make joining or enquiring effortless.”
lets get started.
Websites start at under £1k and include everything you need to stand out locally and bring in more enquiries. If you want a clean, modern site that makes your job easier, let’s talk.
Fill in some details, as much as you like and I’ll get back to you within 24 hours.